ART

ART
Definitions of Art:-

“The Expression of Creative Skills in a visual forms or other Forms such as painting, Sculpture, drawing, music, drama, literature, dance and photography.
“Skill, Cleverness and power to express emotions through a medium like music, Painting”.
“Art means different things to different people .In Indian philosophy art is SATYAM, SIVAM, SUNDARAM,

Satyam is truth;

Shivam Thangamani. I MA COMM, March 2009
is that which does good to all;

and Sundram is beauty”.
“ Art is the lie that makes us realise the truth “ - Pablo Picasso
“ Which is improving our aesthetic  sense and knowledge that is called  Art ” - G.Thangamani
Art is everything, Everything is art
Maths in Art: Divine propotion 1.618
Da vinci have used 1.604 propotion for painting the Mono Lisa
Most of the master piece of  art work  done by the divine propotion .here divine       propotion maths which is helping for best art work.

Classification of Arts

1. Visual   2. Performance  3. Communication  4. Graphics

1. Visual Art:-

The art that reaches through our eyes is visual art. Defined thus0, almost all forms of art (Inclusive of the performing arts of drama and dance ) are, in fact,   visual art, which is a  non verbal  form of communication ,is also a language because visual expression is used to communicate  or interpret the  artist’s  message.

Types of Visual art
Fine Art                            Applied art

Fine Art:-

It is basically concerned with aesthetic pleasure; it may or may not have much of utilitarian value.  The term  “fine ” implies beauty, Skill, Superiority, elegance, exclusiveness and perfection fine art is purely   a product of an artist’s search self  expression.

Ex:-
Drawing, painting, sculpture and architecture we can see the fine arts in India at Ajantha Yellora, Kajuraho, Chittanna Vasal ,Tanjai Periya Kovil,  Maduari Meenachi Amman Kovil , Thadi Kombu Soundaraja Permal Temple  Dindukal ,Vijayamangalam jain temple etc.
And you can see fine art pictures around India in writer jaya Mohan website in a India travel articles. www.jayamohan.in

Applied art :-

Applied art is art for a purpose fabrics, Ceramics, Furniture etc. have gained a specific value, which sets them apart from fine art .applied art can  Thus be defined as a product of an artist’s search for a visual solution to problems of man’s basic needs.

Ex:- Writing dialogs for a cinema, fabrics, ceramics, furniture, writing, architecture .

2. Performance:-

Art classified on the basis of its performance. Some of the art will perform and some of the art don’t perform.
Performance

Performing          Non- Performing

Dance      Drama            Cinema          Music     Drawing         Painting              Sculpture       Literature
Architecture, Photography
3. Communication Art:-

Communication Art is with a msg. hare we are referring to the visual communication of an optically stimulating message that is undershoot by the viewer. Communication art is a field and that overlaps. Some areas of fine and applied art.

Communication art in day to day life. it is every where and at all times, we see it and yet, rarely do we notice it.
Ex: - hoardings, television programs, advertisements, posters, notices, information board, signals, root board, etc
Communication art should be aesthetic and functional The Three primary players in  This
Balancing art are :-
The Visible Object
Creator of Object
Intended Viewer

Visual art must link the mind of the artist (Creator) with the mind of the target audience (Viewer) and convey the clear and concise msg. If such a link not established (link between Creator and Viewer) or msg is misunderstood, Visual art is ineffective & hence lacks creativity.

A Piece of Communication art must:-

Stop the target audience
Hold the target audience
Send an absolutely unambiguous msg.

Graphics:-

Graphics art is a subject  of visual art. The word ‘graphics’ is derived from the greek word graphiko which means writing.

Definition:-

“The process of representing a three dimensional entity on a two dimensional surface, using various tools and techniques”
Relating  to visual art, especially involving drawing, engraving or the design of printed material.
Abnormal making of motion pictures and photographs, paintings.The moment it is altered by eliminating the unwanted background, it is called graphics.Titles of TV serials and the special effect of advertisement & animation film are all graphics. These are all created by the human hand. Earlier  ink, brash, pen, etc. were used to create a graphic by hand. Now we are using Computers.
Ex: - Graphics used in the films Jurassic park, Apocalyptic, King Kong, Matrix and many,
Ghost films.
A Rout map showing by Television may be a graphic but it will be effective only if the direction arrow is moving.

“Graphic is a artificial Creation to give a message or reproducing the visual images
(Motion picture, painting, photo) to make a message”
Graphics done for giving important (or) Impact to particular thing (or) making abnormal, imaginary thing.

Ex: - “In a picture, entire forest is created in Black & White forms but only one butterfly in Color “This picture giving impact to butterfly.

A Painting  by M.F. Hussain, the famous  Indian painter, may be called a piece of fine art. The moment it is used for a calendar, it will be called graphic communication and the work will  be called graphics. This is because the original painting has been reproduced through some system and process .If you carefully observe a reproduced painting, you will notice a number of dots in different sizes. Done mechanically, it is , again, a work of graphics.

Arthur Turnbull, an international authority on graphics, gives us a more academic definition: ‘Graphic communication is a process of conveying messages by means of visual images, which are usually on a fiat surface.
Components of Graphic Communication :-

Graphic communication has three basic components:

(i) written message;

(ii) visual images - pictures, drawings, paintings, photographs, etc; and

(iii) layout.
Functions:-

Graphics design is not a mere decoration of the written message – it is a conscious and meaningful effort to maximize the impact of the written message. It is through a graphic design that a written message acquires the power to stop and hold the target audience. A truly effective graphic communication is the combined result of both message content and message presentation.

Graphics may be two dimensional. Three dimensional, moving or static print communication graphics are static in nature.
HISTORY OF PRINTING

Definition:-
Printing
is an industrial process for reproducing copies of texts and images typically with ink on paper using a printing press.

History:
Discovered and developed in China
primitive woodblock printing was already  used in  the 6th century BC
We have the oldest  printed book from 869 AD
The movable type printer was invented by pi sheng in 1040.
The movable type metal printing press was invented in Korea between 1234 and 1241.
Chinese printing technology diffused into Europe through trade links that went through India and through the Arabic world.
Europe:-

Johann Gutenberg - German  was developed the printing in Europe.
Development European Printing – 1440, Movable type and oil based inks .This is revolution of  spread of knowledge. In 1476 a Printing press was developed in  England by will William Caxton. In 1628 North America used printing press.

18th    - Century end:-

Remarkable innovations in the graphic Berwick developed the method of using engraving tools on the end of the wood. senefelder discovered lithography Bohemia in 1798.

19th – Century:-

Stanhope, George E Clymer, Koening and others introduced new kinds of type presses.

Types of printing: -

Letter press - Oldest Printing
Rotary Printing - a Image Engraved onto Cylinder,
Inkject Printing
Laser printing
Digital Printing

Four Revolutions of Printing:-

1, Gutenberg’s Invention
2, End of nineteenth Century,   Monotype System
Lino Type System Invented
3. Photo Type setting - the images are projected
4.DTP –  Desk Top Publishing   Computer Based Digital    Printing
  G. Thangamani, I MA Comm, March, 2009

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