Advertising Agency of the Year 2009
Effies 2009: Ogilvy India is the Agency of the Year; JWT follows
Biprorshee Das | afaqs! | Mumbai, December 17, 2009
It is celebration time well before Christmas and New Year for Ogilvy India. The agency garnered a total of 120 points and took home the Effie award for the Agency of the Year at the Effies 2009.
The positions were reversed as JWT India, with 50 points, came second after winning the top spot at the Effies 2008. Ogilvy India was the No. 2 agency last year. Lowe Lintas and the Mudra Group, with 45 and 35 points, respectively, were third and fourth this year.
The Ogilvy camp wouldn’t stop cheering as they headed to the podium to collect their awards. The agency picked three gold, five silver and five bronze metals. The points system of the Effies awards 15 points for each gold, 10 points for each silver and five points for each bronze metal.
Ogilvy India won one gold metal for the Sprite Seedhi Baat, No Bakwaas campaign, shortlisted in the Consumer Products category, while the ever popular Vodafone Zoozoos fetched two more gold Effies for the agency. The Zoozoo case study, Vodafone Zoozoos - The story of an iconic campaign, won gold metals in the Services and Integrated Advertising Campaign categories.
The agency won the silver metals for Center Fresh (Keep the Mouth Locked), Limca (Fresh Ho Jao), Bajaj Pulsar (Pulsar Mania), Vodafone (Happy to Help) and Vodafone (Vodafone Zoozoos on your mobile). The five bronze Effies were for Pond’s (The Cinderella Effect: The Journey from Mass to Class), Sakshi (Move to Tomorrow), Vodafone (Chhota Credit), Vodafone (Happy to Help) and Tata Sky+ (Tata Sky+ Launch).
Vodafone Essar was adjudged the Effie Client of the Year.
JWT India picked up one gold, two silver and one bronze metals. The agency also won the Grand Effie for its Teach India campaign for The Times of India, which added 10 points to its total tally.
The agency won its only gold for the Teach India campaign. It won two silver metals for its TOI, Chennai (A Day in the life of Chennai) and Indian National Congress (Aam Aadmi Ke Badte Kadam) campaigns. The solo bronze metal was for the Be Special campaign for Kellogg’s Special K.
Lowe Lintas, placed at No. 3, won one gold metal and two metals each of silver and bronze. Lowe won the gold for its Tata Tea Jaago Re! campaign. The two silvers were won for the Axe (Call Me) and Idea Cellular (What an Idea!) campaigns, while the bronze Effies were for the Havells (Shock Laga?) and Tata Tea (Jaago Re!) campaigns.
The Mudra Group won three silvers and one bronze this year. The silver Effies were for the TVS Scooty (Women on Wheels), Union Bank of India (Your dreams are not yours alone) and Shell Foundation (Khidki Amma - Gossips through the window) campaigns. The bronze was for The Economic Times (Power of Ideas) campaign.
The other agencies that left their marks at the Effies this year were Rediffusion, which won four bronze Effies; and Arc Worldwide/Leo Burnett, Bates 141 and McCann Erickson India, which won a bronze metal each.